Eletreby is a furniture company located in damietta, Egypt. their history in quality work extends from working on wooden chairs for a variety of clients to crafting unique artisitic pieces of furniture.
they asked me to create and develop an elegant, full of serifs typography for their typeface and to be detailed and symbolic when it comes to the logo icon.
My inspiration was from nature the green leaves which conveys comfort, the wooden colors and the luxurious feel from furniture, so, i decided to create marks that is gold and detailed, and developed a pastel yet goldish color palette, the orange is so youthful and energetic as it is their mission to target young audience segment. other colors are inspired form nature like dark green, ...etc.
The Logo icon is basically an antique arched chair, and tree golden leaves, the whole symbol show luxury, comfort, sophistication, a piece of art.
I imagined a detailed, flourish pattern for this project as it is the message or feeling the logo should conveys with the elegant brand identity.
Logo Variations and color palette
Proposed (Refused concepts)
they refused these concepts as they seem generic and doesn't convey the brands mission or vision messages.
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